One thing I have learned is that for most of you, they would NOT be working to their fullest potential.
- $5 off your first visit. - 15% off your first visit. - Free treatment on your first visit. Come on!!! Let’s be honest! It’s rubbish! Think about who you’re trying to get in your salon. Clients who are ALREADY going somewhere else! Here is how MOST of them think: “I’ve been going to the same hairdresser for 8 years. The past few times I haven’t been super happy and I feel I am getting less and less important to my stylist. I’m made to wait longer and more often. I don’t get a bad haircut but I’ve lost that special feeling so it’s a case of better the devil you know than the devil you don’t.” Do you honestly think that $5 off or a FREE TREATMENT is going to get them to take the plunge and - Call up or walk into a strange salon - Leave the familiar, comfortableness of a salon she’s been visiting for years - Book an appointment with an unknown stylist - Risk a bad haircut/colour service and the embarrassment that goes along with it for sometimes MONTHS! Let’s get real people! If you were going to a hairdresser you trust but maybe you’re not super happy with, would a FREE treatment or $5 off be the big bait to get you to take the risks mentioned above? HELL NO! Some of the salons that are best at getting new clients, march into the street, hands filled with flyers or “invitations” with an offer of a totally free Shampoo, Cut and Blow-dry. NOT with an apprentice or junior stylist. It would be with whoever that client, being a new client, would be allocated to anyway. On this first visit, the idea is not to upsell products or talk them into having a colour. The idea is to give them a complete experience, make them feel a MILLION BUCKS, without them opening their wallet. All you want from them is a rebooking! That is all. This works well for a lot of salons and gets a lot of new bums in chairs but in my 10 years as a successful salon owner, I find potential clients are sceptical of something that is totally free. It is then up to you to follow through with “get ‘em back” marketing (featured in part 3). What I’ve found best is doing up vouchers that actually LOOK like money. The theory behind this is that we have always been taught NOT to throw away money so hopefully, your voucher. Doing a $50 voucher off your first visit is a great bait to get someone to at least give you a spin. Also, if an existing client gives one to a new client, they get $50 off their next visit too. We’ve had clients that hand out 4 per month then push those recommended people to follow through and visit us. Our existing referrer/client gets their whole visit for free. It’s complete motivation for them to hound their pal to get to your salon. You will have an expiry date on the voucher of course of about 8 weeks. These work! If you say they don’t, you are doing it wrong but here are 2 of the hottest tips to ensure a referral program works. 1. Make the offer STRONG! 2. HAND THEM OUT TO EVERY CLIENT. EVERY TIME! – Easy! Comments are closed.
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