Your salon should be pumping. It's November. Soon it'll be December.
I get sick and tired of hearing of salons saying how January is one of the quieter months of the year. If this is the case, year after year, CHANGE SHIT UP! January is one of our busiest months. Why? How? Because our rebookings are between 80 and 95%. If your salon's rebookings were high, ALL those clients from your busiest time in November and December should transfer over into January and February. "How do I get them to book? I ask at the point of sale, "would you like to rebook?" And they say, "I'll give you a buzz."" Here's a hot tip. YOU TELL THEM THEY HAVE TO! If you and your team are doing a proper service, end to end and not just "shit chatting", but giving a COMPLETE service, there should be no issue. Are you and your team doing these things with each and every client;
You've set your client up to know what it takes to keep their hair looking amazing and the rebooking is the MOST IMPORTANT BIT! If November and December are busy, January and February should be nearly as busy. So talk to your team. Listen to your team. Advise your team if they are not doing this. Ensure a FULL SERVICE is given to your clientele, which is everything bullet pointed above. Then, there'll be no bitching about a quiet January. Break records for 2016. Start how you want to finish. Smashing targets, blowing goals out of the water and training your team AND your clients to rebook after EVERY SERVICE! Get Booking! - Cassandra. Comments are closed.
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